ACUSHNET SELLS COBRA TO PUMA

By kickntrue on 3/10/10

Here's an interesting golf industry tidbit for today- Acushnet, owners of Titleist and Footjoy have sold the Cobra brand to Puma. Says Acushnet,

“With the sale of Cobra, we have the opportunity to devote all of our resources to the global growth of our industry-leading Titleist and FootJoy brands,” said Wally Uihlein, Chairman and CEO of Acushnet Company. “At the same time, Cobra is a strong brand with a heritage of innovation, and we wish the quality associates guiding the brand future success.

Interesting press release to read, just 1 day after reading a press release from Acushnet bragging about their man, Camilo Villegas winning over the weekend.

I think this has to be a good thing for the Cobra brand and Puma, especially if they can hold on to the talent associated with the brand, especially Camilo. I also think it will be interesting to see what happens with Puma's number 1 man, Rickie Fowler. He wears Puma gear head to toe, but also plays with Titleist gear. I wonder if there will be any pressure or movement to see him move to the Cobra brand. Villegas and Fowler would make a pretty formidable young, sexy, marketing look for both brands. I think most people saw Cobra as the 2nd brand of Acushnet, often forgetting in the mix, so getting their own team behind them will have to be a good thing. I guess we'll find out how much R & D talent they had in the Cobra stable and how much was borrowed from Titleist.

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